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| Cyber Monday |
What is Cyber Monday?
Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled 'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year . 77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)". Cyber Monday is also used as a marketing term in Canada, the United Kingdom, Portugal and Germany. In these countries, with the exception of Canada, Cyber Monday sales last for eight days, typically from the last Monday in November to the first Monday in December. In Canada, the sales period mirrors that of the U.S.
Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled 'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year . 77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)". Cyber Monday is also used as a marketing term in Canada, the United Kingdom, Portugal and Germany. In these countries, with the exception of Canada, Cyber Monday sales last for eight days, typically from the last Monday in November to the first Monday in December. In Canada, the sales period mirrors that of the U.S.
The term "Cyber Monday" is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation. It was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 78% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004. In late November 2005, the New York Times reported that "The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked."
What Time Does Cyber Monday Start?
Some sales may start at 12:01 a.m. on that Monday, while other sales from retailers might have special hours. Just like brick-and-mortar stores have special five- or six- hour sales starting at certain times on Black Friday, the same online merchants may provide sales at different times on Cyber Monday. To give everyone a fair chance to order any discounted merchandise for Cyber Monday, most sales begin in the morning since retailer realize that most people aren't going to stay up all night to buy online. [wikipedia.org]
What Time Does Cyber Monday Start?
Some sales may start at 12:01 a.m. on that Monday, while other sales from retailers might have special hours. Just like brick-and-mortar stores have special five- or six- hour sales starting at certain times on Black Friday, the same online merchants may provide sales at different times on Cyber Monday. To give everyone a fair chance to order any discounted merchandise for Cyber Monday, most sales begin in the morning since retailer realize that most people aren't going to stay up all night to buy online. [wikipedia.org]
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